At the end of a difficult financial year and a rocky climate at the start of the new year,
Alexander Forbes wanted to remind its clients about their financial planning tools that they have available as part of their business offerings through a series of print ads.
Alexander Forbes wanted to remind its clients about their financial planning tools that they have available as part of their business offerings through a series of print ads.
Because we were talking to a conservative market during a turbulent economy,
simplicity was key to the execution. I kept the overall design and look of the print ads simple and clear
by using simplistic line drawings supported by clever body copy.
simplicity was key to the execution. I kept the overall design and look of the print ads simple and clear
by using simplistic line drawings supported by clever body copy.
Client: Alexander Forbes
Agency: Ignite Joe Public
Year: 2016
Agency: Ignite Joe Public
Year: 2016