As part of the Clover's Original custard and yoghurt range, we developed an
in-store campaign to introduce the products to customers.
The in-store elements were designed to catch the eye of the shoppers, and the range
included category banners, wobblers, shelf strips and on-pack stickers.
in-store campaign to introduce the products to customers.
The in-store elements were designed to catch the eye of the shoppers, and the range
included category banners, wobblers, shelf strips and on-pack stickers.
Sampling mechanic:
A Clover custard and yoghurt themed van would travel around the country to give all the opportunity to taste the new products. This sampling mechanic is linked to a competition and customers can track the journey of the van around the country for a chance to participate.
A Clover custard and yoghurt themed van would travel around the country to give all the opportunity to taste the new products. This sampling mechanic is linked to a competition and customers can track the journey of the van around the country for a chance to participate.
Client: Clover SA
Agency: Ignite Joe Public
Year: 2015
Agency: Ignite Joe Public
Year: 2015