Dial Direct is a low cost insurance company that bring simple insurance solutions
to its customers. In order to grow their market share,
Dial Direct gave away a free TomTom navigator new clients when signing up to join their insurance.
to its customers. In order to grow their market share,
Dial Direct gave away a free TomTom navigator new clients when signing up to join their insurance.
To communicate this we came up with a typographic communication pieces using motor automotive terminology.
These were adapted to TV, outdoor and print. Billboards were strategically placed at high volume,
high congestion intesections where the meaning in the messaging could be most impactful.
high congestion intesections where the meaning in the messaging could be most impactful.
Client: Dial Direct
Agency: Joe Public Ignite
Year: 2013
Agency: Joe Public Ignite
Year: 2013