Inecto is a Black hair care brand that that offers a wide range of hair dye colours to their consumer.
The brief was to communicate their colour range in a new and exciting way.
The brief was to communicate their colour range in a new and exciting way.
We come up with a campaign that spoke to the different personalities that women can take
on with a simple change of hair colour.
on with a simple change of hair colour.
The campaign was supported by print, salon branding and salon radio advertising.
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Client: Inecto
Agency: Draftfcb
Year: 2010
Agency: Draftfcb
Year: 2010