We all have words that we us use in polite company to refer to sex, sexual acts or even our partner’s body. Some of these words can be inventive, abstract or funny, but what is always interesting
are the stories and explanations behind each word.
We call these "safe words".
are the stories and explanations behind each word.
We call these "safe words".
Safe for radio
As part of a campaign to promote safe sex we asked people to share their most entertaining saucy playtime stories,
along with their "safe words",using descriptive language that is safe to be shared on live on air during a drive-time radio.
along with their "safe words",using descriptive language that is safe to be shared on live on air during a drive-time radio.
By participating in the challenge and sharing their "safe words" our audience stood a chance to win entrance to an exclusive party hosted by one of South Africa's sexiest celebrities, Maps Maponyane.*
The most creative collection of safe words would be printed on a limited edition set
of Loversplus condoms to encourage more uptake and use of the product.
of Loversplus condoms to encourage more uptake and use of the product.
Client: Loversplus
Agency: Ignite Joe Public
Year: 2016
Agency: Ignite Joe Public
Year: 2016
*This is a concept campaign, presented as part of a presentation of ideas to Loversplus.
The campaign was never flighted or distributed. Maps Maponyane image source: bona.co.za, Gettyimages.com
The campaign was never flighted or distributed. Maps Maponyane image source: bona.co.za, Gettyimages.com