The holiday season is a carefree time where people allow themselves
to let go a little, let their hair down and relax for a while.
This does often mean letting down their guard, and this can often lead to careless
decisions around practicing safe sex.

To encourage the practice of safe sex over the busy
holiday season we swapped regular luggage tags Lanseria airport,
for our specially designed Max luggage tags. 

The tags showed various peoples names instead of the destination
reminding people just how quickly a sexually transmitted infection can
travel from one person to another and eventually to YOU.

Client: SFH Max condoms
Agency: Joe Public Ignite
Year: 2017

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