The Old Mutual foundation exists to assist under-resourced communities in rural and peri-urban areas by creating opportunities for them through skills building.
In order to create awareness around the foundation and to attract new donors ,
we reversed the commutation to speak of the
foundation's successes rather than its needs.
foundation's successes rather than its needs.
by highlighting the numbers of the organisation's successes through a visually appealing,
bold design that tells the personal and hearty stories behind each project.
bold design that tells the personal and hearty stories behind each project.
This booklet celebrates the efforts of the donors and shows them exactly the impact of their funds and contributions.
Client: Old Mutual
Agency: Draftfcb
Year: 2010
Agency: Draftfcb
Year: 2010