Old Mutual Pay When You Can


Old Mutual Pay When You Can is funeral cover that is targeted as the
low income community of South Africa. The benefit of this funeral cover is that it can
be purchased and activated at the local supermarkets and
doesn’t get cancelled by the service provider when the main member skips a payment.
My duty was to create an identity for the product, including an information brochure  in addition to conducting the photoshoot for the product branding.
Client: Old Mutual
Agency: Draftfcb
Year: 2010
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