Slowmag is a magnesium rich supplement that helps with maintaining
high energy levels, mental focus and reduces the effects of stress through a slow release
of magnesium from the capsules throughout the day.
high energy levels, mental focus and reduces the effects of stress through a slow release
of magnesium from the capsules throughout the day.
To promote sales, we created a cheeky campaign that calls
you out on the little promises you make to yourself and others,
but never get to achieve because of a lack of energy,
focus and mental stamina.
you out on the little promises you make to yourself and others,
but never get to achieve because of a lack of energy,
focus and mental stamina.
The creative included print, outdoor, pharmacy in-store and radio.
CLICK TO HEAR RADIO AD
CLICK TO HEAR RADIO AD
To encourage engagement with the brand we created a digital pledge wall
where customers could publicly make a pledge to commit to getting done what they
said they would do. The pledge wall was linked to a competition where users of the product could win great prizes as a reward for backing up their goals.
where customers could publicly make a pledge to commit to getting done what they
said they would do. The pledge wall was linked to a competition where users of the product could win great prizes as a reward for backing up their goals.
CLICK TO HEAR RADIO AD
Client: Merk Pharmacuticals SA
Agency: Joe Public Ignite
Year: 2015
Agency: Joe Public Ignite
Year: 2015