Knorr packet soups are a South African favorite. When Unilever made improved on their flavours we needed to communicate the change as well as benefits of their product to their customers.
The result was
a simple visual representation of the difference
the soup can make to the appearance and taste
of your meals.
a simple visual representation of the difference
the soup can make to the appearance and taste
of your meals.
This campaign was supported by print, in-store and radio.
In-store category banners
In-store category banners
Category banners in situ
Category banners in situ
Digital invitation to event
These are some snaps from the photoshoot
Client: Unilever SA
Agency: Ignite Joe Public
Year: 2016
Agency: Ignite Joe Public
Year: 2016